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The “FABLE” Pack: 20 CEO-Advisor Skills (Diagnose → Analyze → Decide → Execute → Communicate) — Copy‑Paste Prompts, Templates, and Rubrics
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Free access
The LinkedIn post offers “free access” to a set of 20 Claude “skills” that run an end‑to‑end advisory engagement. You don’t need to comment or DM to get useful value: this dossier gives you the complete, self-contained asset—20 copy‑paste skill prompts (with outputs and guardrails), an engagement flow, decision templates, scoring rubrics, and ready-to-use exec communication formats. Use it with Claude (or any capable LLM) by pasting the “Engagement Setup” once, then calling any skill by name.
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0) How to Use This Pack (in 3 minutes)
Step 1 — Paste the “Engagement Setup (system-ish prompt)” into your chat once.
Step 2 — Provide the minimum input packet (Context Card) so the model can reason without guessing.
Step 3 — Call a skill by name, e.g., “Run: Problem Framer” or “Run: 90-Day Execution Planner.”
Recommended operating rhythm:
If the decision is fuzzy: start in Diagnose.
If the decision is clear but you’re unsure what matters: Analyze.
If you have options and need a call: Decide.
If you have a call and need traction: Execute.
If you need alignment, approval, or buy-in: Communicate.
If you’re short on time, run the “Decision Clarifier” then “Strategic Options Builder” then “Business Case Builder” then “Executive Memo Writer.”
1) Engagement Setup (paste once) + Context Card (fill once)
ENGAGEMENT SETUP (paste once)
You are my CEO-advisor-style engagement lead. Your job is to help me run a full decision engagement across five stages: Diagnose, Analyze, Decide, Execute, Communicate.
Rules:
1) Be explicit about assumptions; list them and tag them as [Given], [Assumed], or [To-Validate].
2) When data is missing, ask for the smallest set of questions needed; otherwise proceed with ranges and sensitivity.
3) Separate: Facts vs Inferences vs Recommendations.
4) Always provide a concrete artifact: a table, rubric, options grid, plan, or memo.
5) Optimize for executive clarity: answer-first, crisp, and action-oriented.
6) Include risks, counterarguments, and what would change your recommendation.
7) Avoid hallucinating numbers; use placeholders and show formulas.
8) End with “Next 3 actions” and “Open questions.”
CONTEXT CARD (fill and paste)
Company / org:
Industry / market:
Product(s):
Target customer(s):
Geography:
Business model (how you make money):
Current metrics (choose what you have): revenue, gross margin, CAC, LTV, churn, conversion, NPS, pipeline, cycle time:
The decision you’re facing (one sentence):
Deadline / decision date:
Constraints (budget, people, tech, regulatory):
Stakeholders / decision makers:
What you’ve tried / current plan:
Available data sources (CRM, finance, surveys, analytics):
Risk tolerance (low/med/high) and why:
OPTIONAL: attach or paste any relevant docs: pipeline report, P&L snapshot, customer feedback, competitor notes.
2) Diagnose (4 Skills) — Find the real issue
Skill 1 — Problem Framer
Prompt:
“Run: Problem Framer. Using my Context Card, produce: (1) the problem statement in 1 sentence, (2) the ‘why now’ burning platform, (3) 3 alternative framings, (4) what success looks like (SMART), (5) anti-goals (what we are not doing), (6) key unknowns.”
Deliverable format:
Problem (1-liner)
Why now
3 reframes
Success metrics (table)
Anti-goals
Unknowns
Skill 2 — Situation Assessor
Prompt:
“Run: Situation Assessor. Create a one-page situational brief: context, baseline performance, customer/market signals, internal capabilities, constraints, and near-term risks. Use a ‘Signal → Interpretation → Implication’ table.”
Deliverable:
Signal/Interpretation/Implication table
Baseline KPI snapshot (placeholders ok)
5 key constraints
Skill 3 — Growth Constraint Finder
Prompt:
“Run: Growth Constraint Finder. Identify the top 5 plausible constraints on growth using categories: Demand, Conversion, Retention, Pricing/Monetization, Capacity/Delivery, Product Value, Distribution, Brand/Trust, Compliance. For each: evidence we have, evidence to collect, likely impact, and fastest test.”
Deliverable table columns:
Constraint | Category | Evidence (have) | Evidence (need) | Impact (H/M/L) | Fastest test (≤2 weeks)
Skill 4 — Decision Clarifier
Prompt:
“Run: Decision Clarifier. Turn the messy situation into a crisp decision: decision owner, decision type (one-way/two-way door), decision deadline, options to choose among, decision criteria with weights, and what must be true. Then propose the minimum viable analysis to decide.”
Deliverables:
Decision Charter (template filled)
Criteria + weights (sum to 100)
Minimum viable analysis plan (1–2 pages)
Decision Charter template (for reuse):
Decision to make:
Owner:
Date:
Door type:
Options under consideration:
Success criteria (weighted):
Must-be-true assumptions:
Guardrails (budget/brand/legal):
Reversibility plan:
3) Analyze (4 Skills) — Surface value drivers & risks with assumptions
Skill 5 — Market Analyzer
Prompt:
“Run: Market Analyzer. Without inventing facts, outline market structure, segments, key buying triggers, switching costs, and tailwinds/headwinds. Provide a TAM/SAM/SOM model using variables (not fabricated numbers) and show formulas. End with 3 market hypotheses to validate.”
Deliverables:
Market map (segments + needs)
TAM/SAM/SOM variable model
Hypotheses list
Skill 6 — Competitive Intelligence
Prompt:
“Run: Competitive Intelligence. Build a competitor matrix: direct/indirect/DIY. Compare on: target segment, core value prop, differentiation, pricing approach, distribution, proof points, and switching friction. Identify 3 exploitable gaps and 3 watch-outs.”
Deliverable:
Competitor matrix (table)
Gap opportunities
Watch-outs
Skill 7 — Customer Insights
Prompt:
“Run: Customer Insights. Create an insight plan that triangulates (1) quantitative funnel metrics, (2) qualitative interviews, (3) win/loss analysis. Provide: 10 interview questions, a coding schema, and an ‘Insights → Product/Go-to-market implications’ table.”
Deliverables:
Interview guide (10 Qs)
Coding schema (themes)
Implications table
Skill 8 — Financial Performance Review
Prompt:
“Run: Financial Performance Review. Using the metrics I provide (or placeholders), produce: unit economics (LTV, CAC, payback), margin bridge, revenue decomposition (price × volume × retention), and the top 5 financial sensitivities. Use ranges and show math.”
Deliverables:
Unit economics worksheet (formulas)
Margin bridge (drivers)
Sensitivity table (variable → impact direction → magnitude range)
Unit economics formulas (quick reference):
Gross margin = (Revenue − COGS) / Revenue
Contribution margin = (Revenue − variable costs) / Revenue
LTV (simple) = ARPA × Gross Margin % × (1 / churn)
CAC payback (months) = CAC / (ARPA × Gross Margin %)
(Adjust to your model: usage-based, multi-product, services, etc.)
4) Decide (4 Skills) — Pressure-test options & choose
Skill 9 — Strategic Options Builder
Prompt:
“Run: Strategic Options Builder. Generate 5–7 distinct strategic options (not variations). For each: core thesis, who it serves, what changes operationally, expected upside, key risks, dependencies, and first 30-day moves. Then recommend a short list of 2–3.”
Deliverable:
Options table
Shortlist rationale
Skill 10 — Pricing Strategist
Prompt:
“Run: Pricing Strategist. Propose 3 pricing models (e.g., tiered, usage, per-seat, outcome-based) aligned to customer value. For each: value metric, packaging, target willingness-to-pay assumptions, pros/cons, and an experiment plan (A/B or sales pilot).”
Deliverables:
Pricing model comparison
Experiment plan
Skill 11 — Business Case Builder
Prompt:
“Run: Business Case Builder. Build a board-ready business case for the top option(s): goal, scope, investment, benefits, timeline, risks, and a 3-scenario model (Downside/Base/Upside) with explicit assumptions and break-even analysis.”
Deliverables:
Business case narrative
Scenario model (table)
Break-even math (variable-based)
Skill 12 — Capital Allocation Advisor
Prompt:
“Run: Capital Allocation Advisor. Given our constraints, recommend how to allocate $X (or headcount Y) across initiatives. Use a scoring model: Impact, Confidence, Effort, Strategic fit, Risk. Provide an allocation table and explain trade-offs.”
Deliverables:
Scoring rubric
Allocation table
Default scoring rubric (0–5 each):
Impact (revenue/cost/risk reduction)
Confidence (evidence strength)
Effort (inverse score: less effort = higher)
Strategic fit
Risk (inverse score: lower risk = higher)
Total = weighted sum (you set weights)
5) Execute (4 Skills) — Turn strategy into traction
Skill 13 — Operating Model Designer
Prompt:
“Run: Operating Model Designer. Define the operating model required for the chosen strategy: capabilities, org roles, decision rights (RACI), key processes, cadence, and tooling. Include a ‘from → to’ change map.”
Deliverables:
Capabilities map
RACI table
Cadence (weekly/monthly/quarterly)
From/To map
Skill 14 — Initiative Prioritizer
Prompt:
“Run: Initiative Prioritizer. Create an initiative backlog (10–20 items) and prioritize using a method I choose: RICE, ICE, WSJF, or the custom rubric. Output top 5 with clear rationale and sequencing dependencies.”
Deliverables:
Backlog table
Priority ranking + dependencies
Skill 15 — 90-Day Execution Planner
Prompt:
“Run: 90-Day Execution Planner. Build a 13-week plan with goals, milestones, owners, and deliverables. Include critical path, risk register, and weekly check-in agenda. Assume limited bandwidth and highlight trade-offs.”
Deliverables:
13-week plan (table)
Risk register
Weekly agenda
Skill 16 — KPI Architect
Prompt:
“Run: KPI Architect. Define a KPI tree linking North Star → leading indicators → input metrics. Provide metric definitions, formulas, data sources, owners, update frequency, and target setting approach (baseline, stretch, guardrails).”
Deliverables:
KPI tree
Metric dictionary (table)
Metric dictionary columns:
Metric | Definition | Formula | Source | Owner | Frequency | Target | Notes/known biases
6) Communicate (4 Skills) — Align execs, board, and teams
Skill 17 — Executive Memo Writer
Prompt:
“Run: Executive Memo Writer. Write an answer-first memo (max 1 page) with: Recommendation, Rationale, Options considered, Key assumptions, Risks & mitigations, Decision needed, Next steps. Keep it boardroom crisp.”
Deliverable:
1-page memo
Skill 18 — Board Presentation Builder
Prompt:
“Run: Board Presentation Builder. Create a 10-slide outline (titles + bullets) for board approval. Include: context, decision, data, business case, risks, milestones, and asks. Add speaker notes and anticipated board questions.”
Deliverable:
Slide-by-slide outline
Skill 19 — Leadership Communication Planner
Prompt:
“Run: Leadership Communication Planner. Build a comms plan for exec team and broader org: audiences, core messages, narrative arc, channels, timing, FAQs, and feedback loops. Include ‘what will worry them’ and how we’ll address it.”
Deliverable:
Comms plan table + FAQ
Skill 20 — Tough Question Simulator
Prompt:
“Run: Tough Question Simulator. Act like a skeptical CFO/board member/customer. Generate 20 hard questions. Then generate best-possible answers with evidence, plus ‘what we still don’t know’ and how we’ll find out.”
Deliverable:
Q&A bank (table)
Q&A table columns:
Question | Why it’s asked | Strong answer | Evidence needed | Follow-up action
7) Auto-Router: One Prompt to Pick the Right Stage
If you want the model to choose the stage/skill for you, paste this:
“Auto-route my decision. Based on my Context Card, identify which stage we’re in (Diagnose/Analyze/Decide/Execute/Communicate). Recommend the best next 2 skills to run, and tell me exactly what inputs you need (max 7 questions). Then run the first skill immediately using any reasonable assumptions (clearly labeled).”
8) Ready-to-Use Templates (copy/paste)
A) Options Comparison Grid
Columns: Option | Who/segment | Value prop | Cost/effort | Time to impact | Key risks | Dependencies | KPI impact | Reversibility | Notes
B) Assumptions Register
Columns: Assumption | Type (Market/Customer/Financial/Operational) | Status (Given/Assumed/To-Validate) | Evidence | Test | Owner | Date
C) Decision Criteria + Weights
Criteria 1 (weight):
Criteria 2 (weight):
… (sum 100)
D) Risk Register
Columns: Risk | Likelihood | Impact | Early warning signal | Mitigation | Owner | Residual risk
E) Weekly Execution Review Agenda (30 min)
1) North Star + leading indicators (5)
2) Milestones due last week (5)
3) Blockers + decisions needed (10)
4) Risks and mitigations (5)
5) Commitments for next week (5)
F) One-Page Business Case (fill-in)
Recommendation:
Objective:
Scope / non-scope:
Investment (cash + headcount):
Benefits (quant + qual):
Timeline + milestones:
Key assumptions:
Risks + mitigations:
Decision needed today:
9) “Infographic” Layout You Can Recreate (single-image spec)
If you want a shareable single-slide visual, use this layout in PowerPoint/Canva:
Title bar: “FABLE: CEO-Advisor Decision Flow”
Five columns: Diagnose / Analyze / Decide / Execute / Communicate
Under each column, list the 4 skills (20 total)
Footer: “Assumptions explicit • Answer-first • Artifact every step”
Side rail: “Auto-route prompt” + QR/link to your internal doc
Color suggestion:
Diagnose (blue), Analyze (purple), Decide (green), Execute (orange), Communicate (gray)
This keeps the entire framework scannable in one image without needing any proprietary file.