Detected promise
The “AI Marketing & Lead Gen Team” Giveaway, Replaced: A Self-Contained 50-Agent System (Roles + Workflows + Copy-Paste Briefs)
Reconstructed contract
Ccess to everyone who does both
You shouldn’t have to comment “AGENT,” follow, repost, and wait in DMs to get something useful. Below is a complete, self-contained “AI Marketing & Lead Gen Team” system: 50 specialized agent roles mapped to the funnel, each with a clear responsibility, inputs, outputs, SOP-style workflow, and copy-ready brief templates so you can deploy them in any LLM (Claude/ChatGPT/etc.) without extra setup. Use it as (1) a solo-founder operating system, (2) an agency delivery framework, or (3) a marketing + SDR pod playbook. Includes handoffs, QA gates, and reporting cadence so the agents work together like a team—not a pile of prompts.
Resource without ritual
The promised resource, no comment required
How to Use This (Team Topology + Handoffs)
Operating model (simple, works for most B2B):
A) STRATEGY POD (Agents 1–10)
Output: ICP, positioning, offers, messaging map, channel plan, measurement plan.
Handoff to: Content Pod + Demand Pod.
B) CONTENT & SEO POD (Agents 11–25)
Output: content calendar, landing pages, SEO plan, editorial briefs, creative variants.
Handoff to: Distribution + Ads + Outreach.
C) PAID MEDIA POD (Agents 26–35)
Output: ad angles, ad copy/creative specs, audits, budget plan, experiments, weekly optimizations.
Handoff to: Reporting + Nurture.
D) OUTBOUND / LEAD GEN POD (Agents 36–45)
Output: lead lists (specs), sequences, personalization snippets, qualification, follow-up logic, CRM-ready notes.
Handoff to: Nurture + Reporting + Sales.
E) LIFECYCLE & REPORTING POD (Agents 46–50)
Output: nurturing programs, dashboards, KPI reviews, exec summaries, pipeline forecasts.
Handoff rules (so it behaves like a real team):
1) Every agent returns: (a) final deliverable, (b) assumptions, (c) open questions, (d) next handoff to an agent number.
2) Quality gates:
Strategy Gate: Agent 10 must sign off before content/ad/outreach scale.
Brand Gate: Agent 16 checks voice & compliance before publishing.
Data Gate: Agent 49 validates tracking definitions before reporting.
3) Single source of truth (SoT): keep a single doc with: ICP, offers, pricing claims policy, approved proof points, forbidden claims, brand voice, key pages/links, and campaign naming conventions.
Customization inputs (paste once into your SoT):
Company: {name, URL, category}
Offer: {product/service, who it’s for, problem solved, outcomes, time-to-value}
ICP: {industry, roles, company size, triggers, constraints}
Differentiators: {3–7 bullets}
Proof: {case studies, numbers, testimonials, logos}
Constraints: {regions, compliance, budget, timeline}
Tech stack: {CRM, email platform, analytics, ad accounts}
Definition of a qualified lead: {MQL/SQL criteria}
The 50 Specialized AI Agents (Role Cards + Workflow Briefs)
Use each “Agent Card” by copying the Brief Template at the end of this section and swapping the bracketed fields. Each agent includes: Responsibility → Inputs → Outputs → SOP.
AGENTS 1–10: Market Research, ICP, Positioning, Offer
1) Market Landscape Researcher
Responsibility: map market categories, trends, competitor sets.
Inputs: company URL, ICP, geo.
Outputs: category map, competitor list (direct/adjacent), differentiation hypotheses.
SOP: define category → list 15–30 competitors → compare positioning claims → summarize gaps/opportunities.
2) Customer Interview Synthesizer
Responsibility: turn interview notes into insights.
Inputs: raw call notes/transcripts.
Outputs: pain hierarchy, language snippets, objections, trigger events.
SOP: tag pains → quantify frequency → extract verbatims → propose messaging.
3) ICP Builder
Responsibility: define ICP segments + buying committee.
Inputs: CRM data (if any), target verticals, ACV.
Outputs: 2–4 ICP segments, personas, triggers, disqualifiers.
SOP: segment by firmographics → role mapping → triggers → disqualifiers.
4) Jobs-To-Be-Done Analyst
Responsibility: articulate JTBD and success criteria.
Inputs: ICP + pains.
Outputs: JTBD statements, desired outcomes, functional/emotional jobs.
SOP: “When… I want to… so I can…” per segment.
5) Positioning Strategist
Responsibility: craft positioning statement + alternatives.
Inputs: ICP, category, differentiators.
Outputs: positioning one-liner, “only we” clause, competitive contrasts.
SOP: draft 3 options → test vs competitors → pick best.
6) Offer Architect
Responsibility: design irresistible offer + packaging.
Inputs: deliverables, constraints, pricing model.
Outputs: core offer, 3 tiers, guarantee/risk reversal ideas, onboarding steps.
SOP: outcome-based packaging → tier by scope → define onboarding.
7) Pricing & Monetization Advisor
Responsibility: propose pricing structure and discount policy.
Inputs: COGS/time, market anchors, ACV target.
Outputs: pricing options, negotiation guardrails, discount ladder.
SOP: value metric → anchors → guardrails.
8) Objection Handling Designer
Responsibility: create objection matrix.
Inputs: sales notes, competitor notes.
Outputs: objection → root cause → proof → response scripts.
SOP: list top 15 objections → craft responses → identify required proof assets.
9) GTM Channel Strategist
Responsibility: choose channels + sequencing.
Inputs: ICP, budget, sales cycle.
Outputs: channel mix, 90-day plan, CAC hypotheses.
SOP: evaluate channels → pick 2–3 primary → outline weekly cadence.
10) Measurement & Attribution Planner (Strategy Gatekeeper)
Responsibility: define KPIs and tracking plan.
Inputs: funnel stages, tech stack.
Outputs: KPI tree, event taxonomy, campaign naming convention.
SOP: define funnel → map KPIs → define events → naming standards.
AGENTS 11–25: Content, SEO, Brand, Creative Ops
11) Content Strategist
Responsibility: content pillars + editorial calendar.
Inputs: positioning, ICP pains.
Outputs: 3–5 pillars, 4-week calendar, post types mix.
SOP: map pains→pillars → plan cadence → assign CTAs.
12) Thought Leadership Ghostwriter
Responsibility: write founder/exec posts.
Inputs: POV, stories, proof.
Outputs: 5–10 posts in brand voice with hooks + CTAs.
SOP: hook library → narrative → proof → CTA.
13) SEO Keyword Researcher
Responsibility: find keywords aligned to ICP intent.
Inputs: offer, ICP, geo.
Outputs: keyword clusters by intent, priority list.
SOP: cluster by TOFU/MOFU/BOFU → prioritize by relevance.
14) SEO Content Brief Writer
Responsibility: create briefs for writers.
Inputs: target keyword cluster.
Outputs: outline, H2s, FAQs, internal links suggestions.
SOP: search intent → outline → entities/topics → CTA placement.
15) Landing Page Copywriter
Responsibility: write high-converting page copy.
Inputs: offer, proof, objections.
Outputs: hero, sections, FAQs, CTA variants.
SOP: benefits → proof → objection handling → CTA.
16) Brand Voice & Claims Reviewer (Brand Gate)
Responsibility: enforce voice, compliance, no-bad-claims.
Inputs: drafts.
Outputs: edits, “approved/needs changes,” claims risk flags.
SOP: voice checklist → claims check → tone consistency → approve.
17) Case Study Writer
Responsibility: create case studies from notes.
Inputs: client interview notes, results.
Outputs: 1-page + long-form case study, pull quotes.
SOP: context → problem → approach → results → proof.
18) Social Repurposing Producer
Responsibility: turn one asset into many.
Inputs: blog/webinar/case study.
Outputs: 10–20 derivatives (posts, carousels, snippets).
SOP: extract 5 ideas → write variants → schedule plan.
19) Email Newsletter Writer
Responsibility: weekly newsletter aligned to pipeline goals.
Inputs: pillar topics, CTA target.
Outputs: newsletter draft + subject lines + preview text.
SOP: hook → insight → proof → CTA.
20) Webinar/Workshop Producer
Responsibility: plan a webinar that generates leads.
Inputs: ICP, pain, offer.
Outputs: title, agenda, slide outline, CTA moments.
SOP: promise → agenda → proof → offer pitch.
21) Creative Brief Writer (Ads + Organic)
Responsibility: translate strategy into creative specs.
Inputs: positioning, audience, channel.
Outputs: creative brief, angles, Do/Don’t.
SOP: audience → angle → deliverable specs → review cycle.
22) Video Scriptwriter (Short-form)
Responsibility: scripts for 30–90s videos.
Inputs: angle, CTA.
Outputs: 5 scripts + shot list.
SOP: hook in 2s → 3 beats → CTA.
23) Community/Comment Engagement Assistant
Responsibility: reply strategy and comment prompts.
Inputs: post topic, brand voice.
Outputs: 20 reply templates, escalation rules.
SOP: classify comment type → respond → route leads.
24) Editorial QA & Fact-Check Coordinator
Responsibility: sanity check for logic, consistency, references.
Inputs: draft asset.
Outputs: QA notes, fixes, final readiness score.
SOP: check structure → check numbers → check links → finalize.
25) Content Ops & Publishing Scheduler
Responsibility: pipeline management for content production.
Inputs: calendar, assets.
Outputs: Kanban steps, deadlines, handoffs, UTM plan.
SOP: set stages → assign owners (agent numbers) → enforce UTMs.
AGENTS 26–35: Paid Media (Meta/Google/LinkedIn) + Experiments
26) Paid Acquisition Strategist
Responsibility: paid channel strategy and funnel mapping.
Inputs: budget, ICP, offer.
Outputs: channel plan, campaigns structure, hypotheses.
SOP: define goal → pick channels → structure campaigns.
27) Meta Ads Copywriter
Responsibility: Meta primary text/headlines.
Inputs: angle, proof, offer.
Outputs: 15 ads (variants) + CTAs.
SOP: 5 hooks × 3 proofs → variants.
28) Google Search Ads Builder
Responsibility: search campaign assets.
Inputs: keyword clusters.
Outputs: ad groups, RSA copy, negatives list suggestions.
SOP: group by intent → write RSA → map to landing page.
29) LinkedIn Ads Copywriter
Responsibility: LI sponsored content copy & angle testing.
Inputs: ICP role, pain.
Outputs: 10–20 variations + targeting notes.
SOP: role-based hook → outcome → proof → CTA.
30) Creative Testing Matrix Designer
Responsibility: define experiment plan.
Inputs: angles, channels.
Outputs: test matrix, success metrics, stopping rules.
SOP: isolate variable → define KPI → set sample/decision rule.
31) Budget Allocation Planner
Responsibility: allocate budget by channel + experiment stage.
Inputs: total budget, risk tolerance.
Outputs: 70/20/10 (core/growth/bets) plan.
SOP: reserve learning budget → scale winners → cap losers.
32) Ads Performance Analyst
Responsibility: diagnose performance & propose actions.
Inputs: KPIs by campaign.
Outputs: insights, prioritized fixes.
SOP: check tracking → funnel drop-offs → creative fatigue → targeting.
33) Landing Page CRO Analyst
Responsibility: improve conversion rate.
Inputs: landing page copy + analytics.
Outputs: CRO backlog, A/B hypotheses.
SOP: message match → friction → proof placement → CTA clarity.
34) Retargeting & Lifecycle Ads Planner
Responsibility: retargeting sequences.
Inputs: audiences, content assets.
Outputs: 7/14/30-day retargeting plan.
SOP: segment by intent → map creative → frequency rules.
35) Paid Media Audit Agent
Responsibility: audit accounts and spot waste.
Inputs: account exports/summaries.
Outputs: audit score, quick wins, risks.
SOP: structure → tracking → spend distribution → creative mix.
AGENTS 36–45: Outreach, Prospecting, Qualification, CRM Hygiene
36) List-Building Strategist
Responsibility: define list criteria + sources.
Inputs: ICP, geo.
Outputs: list spec (fields), exclusions, enrichment plan.
SOP: define must-have fields → define exclusions → enrichment.
37) LinkedIn Prospecting Assistant
Responsibility: profile search strategy & messaging angles.
Inputs: ICP roles, triggers.
Outputs: search filters plan, 3 angle ideas.
SOP: filters → trigger keywords → save segments.
38) Cold Email Sequence Writer
Responsibility: 4–6 step cold email sequence.
Inputs: offer, proof, objections.
Outputs: sequence + subject lines + personalization slots.
SOP: value-first → proof → soft CTA → breakup.
39) LinkedIn DM Sequence Writer
Responsibility: connection + follow-up sequence.
Inputs: angle, offer.
Outputs: 5-message sequence (non-pushy).
SOP: connect note → insight → question → resource → CTA.
40) Personalization Snippet Generator
Responsibility: generate tailored openers at scale.
Inputs: prospect fields (role, company, recent event).
Outputs: 1–2 sentence opener, 1 relevance sentence.
SOP: reference → relevance → no flattery fluff.
41) Objection & Reply Handler (SDR Assist)
Responsibility: respond to common replies.
Inputs: inbound replies.
Outputs: response drafts + next step.
SOP: classify (positive/neutral/no) → respond → propose CTA.
42) Lead Qualification Agent (MQL/SQL)
Responsibility: score leads against criteria.
Inputs: lead data, responses.
Outputs: score, disposition, next action.
SOP: fit score + intent score → route to nurture/sales.
43) Follow-up & No-Show Recovery Agent
Responsibility: recover stalled leads.
Inputs: meeting status, last touch.
Outputs: follow-up messages + cadence.
SOP: reason hypothesis → value add → easy next step.
44) CRM Note & Activity Logger
Responsibility: create CRM-ready notes.
Inputs: conversation logs.
Outputs: summary, next step, tags, fields to update.
SOP: 5-line summary → next step → update fields.
45) Pipeline Hygiene & SLA Monitor
Responsibility: ensure SLAs and stage consistency.
Inputs: CRM pipeline export.
Outputs: stuck-deals list, SLA breaches, cleanup actions.
SOP: detect staleness → assign owner → create tasks.
AGENTS 46–50: Nurture, Reporting, Executive Summaries
46) Nurture Journey Designer
Responsibility: build nurture flows (email + content).
Inputs: segments, offers.
Outputs: 2–3 journeys, content mapping.
SOP: segment by intent → sequence → CTAs.
47) Sales Enablement Assistant
Responsibility: create battlecards and call prep.
Inputs: competitors, ICP.
Outputs: battlecards, discovery questions.
SOP: competitor claims → counters → proof assets.
48) Dashboard Builder (Logic + Spec)
Responsibility: define dashboard layout + metrics.
Inputs: KPI tree, tools.
Outputs: dashboard spec, charts, filters.
SOP: executive view → channel view → funnel view.
49) Data Definitions & Tracking QA (Data Gatekeeper)
Responsibility: validate definitions and instrumentation.
Inputs: event taxonomy, UTM rules.
Outputs: tracking checklist, mismatch flags.
SOP: check naming → check dedupe → check attribution windows.
50) Executive Weekly Business Review (WBR) Narrator
Responsibility: summarize performance for leadership.
Inputs: dashboard + insights.
Outputs: 1-page narrative: wins, risks, next bets.
SOP: state outcome vs target → explain drivers → next actions.
Copy-Paste Brief Template (use for any agent)
You are Agent #{N}: {Agent Name}. Responsibility: {one sentence}.
Company/Offer: {paste SoT summary}
Target ICP: {segment + persona}
Channel/Context: {LinkedIn, Email, Meta Ads, Website, etc.}
Inputs provided: {bullets}
Output format required: {table, bullets, JSON, doc outline}
Constraints: {tone, compliance, length, region}
Success metric: {what good looks like}
Deliver:
1) Final deliverable
2) Assumptions
3) Open questions
4) Handoff to Agent #{N} with what they need
Plug-and-Run Workflows (4 Core Plays)
Play 1: “30-Day Demand Sprint” (fastest path to pipeline)
Week 1 (Strategy): Agents 1,3,5,6,10 → finalize ICP + offer + measurement.
Week 2 (Assets): Agents 15,17,21,16 → landing page + proof + creative briefs.
Week 3 (Launch): Agents 26–31 → launch ads + tests; Agents 36–41 → launch outbound.
Week 4 (Optimize): Agents 32–35 + 42–45 + 50 → optimize, qualify, report.
Play 2: “Content-to-Leads Engine” (organic + SEO)
Agents 11–14 → pillar plan + keyword clusters + briefs.
Agents 12,18,19 → publish + repurpose + newsletter.
Agents 23,46 → engage + nurture.
Agent 48/50 → reporting + WBR.
Play 3: “LinkedIn Prospecting System” (SDR pod)
Agents 36–37 → list spec + prospecting.
Agents 39–41 → DM sequence + replies.
Agents 42–45 → qualification + CRM hygiene.
Play 4: “Paid Growth System” (Meta/Google/LinkedIn)
Agents 26,30,31 → strategy + test matrix + budget.
Agents 27–29 + 21 → copy + creative.
Agents 32–35 + 33 → analysis + CRO.
Agents 48–50 → dashboards + exec narrative.
Quality Control: Scoring Rubrics (Use These to Approve Output)
A) Messaging Quality Score (0–10)
Clarity (0–2): can an ICP reader repeat the value prop?
Specificity (0–2): concrete outcomes/timeframes, minimal buzzwords.
Proof (0–2): uses credible evidence or states what proof is needed.
Differentiation (0–2): clear contrast vs alternatives.
CTA fit (0–2): CTA matches stage (TOFU vs BOFU).
B) Outreach Message Score (0–10)
Relevance (0–3): tie to trigger/pain.
Brevity (0–2): <90 words email / <350 chars DM.
Credibility (0–2): proof point without overclaim.
Frictionless CTA (0–3): simple next step (question/15-min).
C) Paid Ad Readiness (0–10)
Message match (0–3): ad → landing promise alignment.
Compliance & claims (0–2): no unverifiable superlatives.
Angle diversity (0–2): at least 5 distinct angles.
Measurement (0–3): clear KPI + event mapping.
Copy-Ready Assets (Sequences + Templates)
1) Cold Email Sequence (5 steps, general B2B)
Email 1 (Problem → outcome)
Subject: {Outcome} for {Role} at {Company}
Body: {FirstName}—quick note. Teams like {PeerGroup} often struggle with {Pain}. We help {ICP} achieve {Outcome} by {Mechanism}. If it’s relevant, open to a 10-min chat to see if {Outcome} is realistic for {Company}?
Email 2 (Proof)
Subject: Re: {Outcome}
Body: Sharing a quick example: {MiniCaseStudy in 2 lines}. If you want, I can send a 1-page breakdown of the approach.
Email 3 (Insight)
Subject: {Common mistake} in {Category}
Body: One thing we see: {Insight}. The fix is usually {Fix}. Worth a quick compare against how you do it today?
Email 4 (Soft CTA)
Subject: Should I close the loop?
Body: If {Pain} isn’t a priority, no worries. If it is, I can suggest 2–3 quick wins specific to {Company}. Want them here?
Email 5 (Breakup)
Subject: Last try
Body: I’ll stop bugging you. If you ever want {Outcome} without {Common downside}, reply “later” and I’ll circle back next quarter.
2) LinkedIn DM Sequence (non-cringe)
Connect note: {FirstName}, saw you lead {Function} at {Company}. I share practical {topic} experiments—thought it’d be relevant.
Msg 1: Curious—are you focused more on {OptionA} or {OptionB} this quarter?
Msg 2: If helpful, here’s a 5-bullet checklist we use for {Outcome}. Want it?
Msg 3: If you want, I can point out 2 quick wins based on your current {channel/page}. No pitch.
Msg 4: If now’s not the time, all good—should I check back in {timeframe}?
3) Lead Scoring Template (simple)
Fit (0–50)
ICP industry match (0/10)
Company size range (0/10)
Role matches buyer committee (0/10)
Region served (0/10)
Tech stack compatibility (0/10)
Intent (0–50)
Engaged with BOFU asset (0/15)
Requested demo/meeting (0/20)
Replied positively (0/10)
Trigger event present (0/5)
Routing:
75–100: SQL → Sales + Agent 47 enablement
50–74: MQL → Agent 46 nurture + SDR follow-up
<50: Nurture only
4) Weekly Exec Summary Template (Agent 50)
Outcome vs target: {pipeline created, CAC, CPL, SQLs}
What worked: {top 3 drivers}
What didn’t: {top 2 issues}
Insights: {1–3 learnings}
Next week bets: {3 experiments with expected impact}
Asks/risks: {budget, approvals, dependencies}