100 Production-Ready Claude Marketing Skills (Prompt Pack) Across 6 Systems

Use these skills as a pipeline, not random one-offs.

1) Start every project with a single “Project Brief” you maintain:

2) Adopt an agency-style operating cadence:

3) Prompt format convention (works well with Claude):

4) Quality gates:

You can paste any skill below as-is. Replace bracketed fields like [ICP], [Product], [Offer].

1) North Star Positioning

Role: Senior brand strategist.

Task: Create positioning for [Product] for [ICP]. Include: category, primary alternative, unique value, reasons to believe, 1-line positioning statement, 3 proof points to collect.

Output: Table + 1-line statement.

2) ICP Definition + Segmentation

Role: B2B/B2C market researcher.

Task: Segment [Market] into 3–5 ICPs. For each: pains, triggers, desired outcomes, objections, buying committee/roles, preferred channels.

Output: Table.

3) Jobs-to-be-Done Interview Guide

Role: JTBD facilitator.

Task: Create a 12-question interview script to learn switching triggers, anxieties, desired progress, and decision criteria for [Product].

Output: Script + note-taking template.

4) Message-Market Fit Scorecard

Role: Growth marketer.

Task: Build a scorecard (0–5) to rate landing page messaging against clarity, relevance, differentiation, proof, friction, CTA.

Output: Checklist + scoring rubric.

5) Competitor Differentiation Map

Role: Competitive analyst.

Task: List 5 competitors/alternatives for [Product]. Build a 2x2 map with axes you propose. Recommend differentiation angles.

Output: 2x2 description + bullets.

6) Offer Architecture

Role: Direct-response strategist.

Task: Turn [Product] into an offer ladder: core offer, bonuses, guarantee, urgency/limits, price framing, and “who it’s not for.”

Output: Offer sheet.

7) Pricing Page Narrative

Role: Conversion copywriter.

Task: Draft the narrative for a pricing page for [Product]: who each tier is for, value framing, FAQ objections.

Output: Page outline + draft copy.

8) Growth Model Canvas

Role: Head of Growth.

Task: Create a growth model for [Product] including acquisition channels, activation moments, retention loops, revenue drivers, and key assumptions.

Output: Canvas table.

9) Channel Strategy Selection

Role: Performance + lifecycle strategist.

Task: Given budget [X], timeframe [Y], sales cycle [Z], recommend top 3 channels + why, risks, leading indicators.

Output: Ranked list + KPI plan.

10) GTM Plan (90 Days)

Role: GTM lead.

Task: Build a 90-day GTM plan for [Product] targeting [ICP]. Include weekly milestones, owners (Marketing/Sales/Product), assets required.

Output: Week-by-week table.

11) Narrative & Thought Leadership Themes

Role: Editorial strategist.

Task: Generate 6 thought leadership themes for [ICP] that ladder to [Product] without being salesy. Provide angles + counterintuitive takes.

Output: Theme bank.

12) Brand Voice Guide (1 Page)

Role: Brand editor.

Task: Write a 1-page voice guide: tone sliders, do/don’t, example rewrites, taboo phrases, and claim boundaries.

Output: Guide.

13) Objection Handling Library

Role: Sales enablement.

Task: List top 15 objections for [Product]. Provide empathic response, proof to use, and next step CTA.

Output: Table.

14) Value Props by Persona

Role: Product marketer.

Task: For 3 personas in the buying process (user, champion, decision-maker), craft distinct value props, proof, and CTA.

Output: Table.

15) Messaging Hierarchy

Role: PMM.

Task: Create a messaging hierarchy: primary message, 3 supporting pillars, proof points, and example headlines.

Output: Hierarchy + headline examples.

16) Category Creation Angle

Role: Category designer.

Task: Propose a “new category” framing for [Product]. Define the old way vs new way, naming options, and risks.

Output: Narrative + naming list.

17) Customer Journey Map

Role: Lifecycle marketer.

Task: Map awareness→consideration→decision→onboarding→retention. For each stage: questions, emotions, content needed, KPIs.

Output: Journey table.

18) Content Pillar Strategy

Role: Content strategist.

Task: Create 4 pillars; for each: subtopics, keywords/intents (non-research), formats, distribution.

Output: Pillar matrix.

19) Proof Plan (Evidence Roadmap)

Role: Marketing ops.

Task: Identify which claims need proof. Propose experiments or data sources to validate them (case study, benchmark, demo, survey).

Output: Proof backlog.

20) Risk & Compliance Messaging Review

Role: Brand risk reviewer.

Task: Review my draft copy [PASTE] for risky claims, ambiguity, compliance issues. Suggest safer alternatives.

Output: Annotated rewrite + risk list.

21) Landing Page Draft (Conversion First)

Role: CRO copywriter.

Task: Write a landing page for [Offer]. Include hero, problem, solution, social proof placeholders, features→benefits, objections, CTA.

Output: Full page copy.

22) Landing Page Wireframe + Copy Blocks

Role: UX writer.

Task: Provide a wireframe structure with copy blocks and intent for each section.

Output: Outline + block copy.

23) Homepage Above-the-Fold Variations

Role: Brand + DR hybrid.

Task: Produce 10 hero headline/subhead/CTA combinations for [Product] for [ICP].

Output: Table.

24) Email Welcome Sequence (5 emails)

Role: Lifecycle copywriter.

Task: Write 5-email sequence: welcome, value, proof, objection, CTA. Include subject lines and preview text.

Output: Emails.

25) Lead Magnet Outline

Role: Content marketer.

Task: Propose a lead magnet for [ICP] tied to [Offer]. Provide outline, promise, and CTA funnel steps.

Output: One-pager.

26) Case Study Template + Draft Questions

Role: Customer marketer.

Task: Create a case study template plus interview questions to capture before/after, metrics, and story beats.

Output: Template.

27) Testimonial Harvest Script

Role: Customer success.

Task: Write a short email + in-app prompt asking for a testimonial, with 5 guiding questions.

Output: Copy.

28) Ad Copy Variations (Meta/LinkedIn)

Role: Performance copywriter.

Task: Generate 20 variations: 5 hooks x 2 angles x 2 CTAs for [Offer]. Keep within platform character guidance (approx).

Output: Table.

29) Google Search Ads (RSA)

Role: SEM copywriter.

Task: Create 15 headlines + 4 descriptions for [Offer] targeting [Intent]. Include 3 benefit-led, 3 proof-led, 3 urgency, 3 objection.

Output: Lists.

30) Long-Form Sales Page (Direct Response)

Role: DR copywriter.

Task: Write a long-form sales page with story, agitate, solution, mechanism, proof, offer stack, guarantee, FAQ.

Output: Full draft.

31) Webinar Script (45 min)

Role: Webinar producer.

Task: Create a 45-minute webinar: hook, agenda, teaching modules, transitions, pitch, Q&A prompts.

Output: Timed outline + script blocks.

32) Video Script (60–90 sec)

Role: Creative strategist.

Task: Write 3 short video scripts for [Offer] with cold open, pattern interrupt, proof, CTA.

Output: Scripts.

33) Product Explainer (Simple)

Role: Technical copywriter.

Task: Explain [Product] to a smart 12-year-old, then to a CFO, then to a domain expert.

Output: 3 versions.

34) Feature-to-Benefit Translator

Role: Copy chief.

Task: Convert this feature list [PASTE] into benefits, outcomes, and proof needed.

Output: Table.

35) Objection-First FAQ Builder

Role: CRO.

Task: Build an FAQ that handles top objections and reduces purchase friction for [Offer].

Output: FAQ list + answers.

36) Brand Story (Origin + Mission)

Role: Brand storyteller.

Task: Draft a brand story: origin, villain (problem), mission, values, and customer as hero.

Output: Narrative.

37) LinkedIn Post Factory (10 posts)

Role: Social ghostwriter.

Task: Create 10 LinkedIn posts for [ICP] using 5 frameworks (contrarian, lesson, teardown, story, checklist). Include hooks.

Output: Posts.

38) Editorial Calendar (30 days)

Role: Managing editor.

Task: Plan 30 days content: topic, pillar, format, CTA, distribution channel, repurpose plan.

Output: Calendar table.

39) Repurposing Map (1→10)

Role: Content ops.

Task: Turn this pillar piece [PASTE/LINK SUMMARY] into 10 assets (threads, shorts, emails, carousel outline, webinar prompts).

Output: Asset list + briefs.

40) Tone Matching Rewrite

Role: Copy editor.

Task: Rewrite the following text [PASTE] to match this voice sample [PASTE]. Keep meaning, improve clarity.

Output: Rewrite + notes.

41) Clarity Pass (Jargon Killer)

Role: Editor.

Task: Simplify [PASTE] without losing precision. Flag unclear pronouns, hidden assumptions.

Output: Revised copy + flagged items.

42) CTA Optimization Generator

Role: CRO.

Task: Generate 20 CTAs for [Offer] grouped by intent: low-commitment, medium, high.

Output: Grouped list.

43) Social Proof Pack Builder

Role: Trust marketer.

Task: Identify 10 proof elements needed for [Offer] (logos, metrics, quotes). Draft copy placeholders + where to place them.

Output: Proof plan.

44) Sales Enablement One-Pager

Role: PMM.

Task: Create a one-pager: who it’s for, pains, outcomes, key differentiators, talk track, FAQs.

Output: One-pager.

45) Content Brief Generator

Role: Content lead.

Task: Create a brief for [Topic] targeting [ICP]: angle, thesis, outline, examples needed, SEO intent guess, CTA.

Output: Brief template filled.

46) Campaign Concept Builder

Role: Demand gen strategist.

Task: Create 3 campaign concepts for [Offer] with theme, hook, assets, channels, KPIs.

Output: Campaign cards.

47) Full-Funnel Plan

Role: Growth lead.

Task: Build TOFU/MOFU/BOFU plan for [Offer] including asset types, audiences, and success metrics.

Output: Funnel table.

48) Lead Scoring (Simple)

Role: RevOps.

Task: Create a lead scoring model using firmographic + behavioral signals. Include thresholds and actions.

Output: Scoring rubric.

49) Lead Handoff SLA

Role: Sales ops.

Task: Draft a Marketing↔Sales SLA: MQL definition, response time, follow-up sequence, feedback loop.

Output: SLA doc.

50) Cold Email Sequence (B2B, 4 steps)

Role: SDR copywriter.

Task: Write 4 cold emails for [ICP] offering [Value]. Include personalization placeholders and breakup email.

Output: Emails.

51) Cold Email Personalization Prompts

Role: Prospecting assistant.

Task: Given prospect info [PASTE], create 5 personalized openers and 2 relevant value angles.

Output: Openers + angles.

52) LinkedIn Outreach Sequence

Role: Social selling.

Task: Write a 5-message connect→nurture→CTA sequence for [ICP] without being spammy.

Output: Messages.

53) ABM Account Plan

Role: ABM strategist.

Task: For target account [Name], build stakeholder map, hypotheses, triggers, messaging by persona, and 30-day play.

Output: Plan.

54) Webinar-to-Pipeline Plan

Role: Event marketer.

Task: Create a plan to turn a webinar into pipeline: invite strategy, reminders, follow-up, sales handoff.

Output: Timeline + templates.

55) Partnership Outreach Pack

Role: Partner marketer.

Task: Identify 5 partner types and draft outreach email + co-marketing idea + mutual value.

Output: Pack.

56) Offer Funnel (Lead magnet→Tripwire→Core)

Role: Funnel builder.

Task: Design a 3-step funnel for [Offer]. Include page purposes, emails, conversion targets.

Output: Funnel map.

57) Retargeting Plan

Role: Paid social.

Task: Create retargeting segments (site visitors, engaged, leads) with message angles and frequency guidance.

Output: Segment table.

58) Budget Allocation Framework

Role: Performance marketer.

Task: Given total budget [X], propose split across channels + testing reserve, and explain assumptions.

Output: Budget table.

59) Experiment Backlog (ICE)

Role: Growth PM.

Task: Generate 20 growth experiments for [Offer] and score using ICE (Impact, Confidence, Ease).

Output: Backlog table.

60) Landing Page CRO Audit

Role: CRO auditor.

Task: Audit this landing page copy [PASTE] for friction, clarity, offer strength, trust. Provide prioritized fixes.

Output: Findings + priority list.

61) Form Optimization

Role: UX + conversion.

Task: Recommend form fields, microcopy, and error states for [Lead form] to increase completion.

Output: Recommendations.

62) Event Booth/Conference Play

Role: Field marketer.

Task: Create a conference plan: pre-event outreach, booth pitch, lead capture, follow-up sequence.

Output: Playbook.

63) Sales Call Talk Track

Role: Sales enablement.

Task: Create a discovery call structure: opener, qualification, diagnosis, demo transition, close.

Output: Script outline.

64) Nurture Sequence (7 days)

Role: Lifecycle marketer.

Task: Write a 7-day nurture for leads who downloaded [Lead magnet], guiding to [Offer].

Output: Emails.

65) Pipeline Forecast Assumptions

Role: RevOps analyst.

Task: Build a simple pipeline model: traffic→CVR→leads→SQL→close. Include sensitivity scenarios.

Output: Table + notes.

66) Social Strategy (One Page)

Role: Social lead.

Task: Build a social strategy for [Brand] on [Platform]: goals, content pillars, cadence, formats, engagement plan.

Output: One-pager.

67) Hook Generator (Platform-Specific)

Role: Copy chief.

Task: Generate 30 hooks for [Topic] tailored to [Platform] style norms (concise vs narrative).

Output: List grouped by angle.

68) Carousel/Document Post Outline

Role: Social designer.

Task: Create a 10-slide outline: slide titles + key bullets + CTA slide for [Topic].

Output: Slide-by-slide.

69) Thread Script (X-style)

Role: Thread writer.

Task: Create a 12-tweet thread: hook, context, steps, examples, CTA.

Output: Thread.

70) Short-Form Video Shot List

Role: Producer.

Task: Create a 45–60s shot list with spoken lines, b-roll ideas, on-screen text, and captions.

Output: Shot list.

71) Community Engagement Replies

Role: Community manager.

Task: Write 20 reply templates (agree, disagree politely, ask question, share resource) in [Brand voice].

Output: Templates.

72) Comment Mining to Content Ideas

Role: Social researcher.

Task: From these comments/DMs [PASTE], extract themes, objections, and 15 content ideas.

Output: Theme table + ideas.

73) Creator Collaboration Pitch

Role: Partnerships.

Task: Draft a collab pitch to [Creator] with 3 ideas and mutual value.

Output: Message.

74) Content Quality Rubric

Role: Social editor.

Task: Create a rubric (1–5) for posts: hook, clarity, specificity, proof, originality, CTA.

Output: Rubric.

75) Posting Schedule Builder

Role: Social ops.

Task: Given my availability [X hours/week], propose a realistic schedule and batching plan.

Output: Schedule.

76) Brand Voice Social Examples

Role: Editor.

Task: Provide 5 example posts in our voice for [Topic].

Output: Posts.

77) Social Listening Prompts (Manual)

Role: Analyst.

Task: Create prompts to scan feeds for [ICP] pain signals and compile into an insight doc.

Output: Worksheet.

78) Crisis Response Templates

Role: Comms.

Task: Create 5 response templates for negative feedback scenarios (pricing, bug, controversy, outage, misunderstanding).

Output: Templates.

79) UGC Brief

Role: UGC manager.

Task: Write a brief for creators/customers to film UGC for [Offer], including do/don’t, hooks, deliverables.

Output: Brief.

80) Social-to-Email Bridge

Role: Lifecycle.

Task: Turn top social posts into a weekly newsletter format with sections and CTAs.

Output: Newsletter template + 1 issue draft.

81) KPI Tree

Role: Analytics lead.

Task: Build a KPI tree for [Business] from North Star metric down to input metrics by channel.

Output: Tree as indented list + table.

82) Tracking Plan (Basic)

Role: Marketing analyst.

Task: Create a tracking plan: events, properties, naming conventions, owners, QA steps.

Output: Table.

83) UTM Governance

Role: Marketing ops.

Task: Define UTM rules and a generator format for [Channels]. Provide examples.

Output: Rules + examples.

84) Weekly Performance Report Template

Role: Analyst.

Task: Create a one-page weekly report: KPIs, wins, losses, insights, next actions.

Output: Template.

85) Conversion Rate Diagnosis

Role: CRO.

Task: Given funnel metrics [PASTE], diagnose biggest bottleneck and recommend 5 tests.

Output: Diagnosis + test plan.

86) A/B Test Design

Role: Experimentation lead.

Task: Turn this hypothesis [PASTE] into an A/B test: variants, success metric, sample size logic (high-level), duration, risks.

Output: Test spec.

87) Creative Performance Analysis

Role: Paid social analyst.

Task: Given ad results [PASTE], cluster winners by hook/angle/format and propose 10 new creatives.

Output: Clusters + next creatives.

88) Cohort Retention Analysis (Narrative)

Role: Product analyst.

Task: With retention data [PASTE], explain likely causes, segment hypotheses, and retention experiments.

Output: Narrative + experiments.

89) Churn Reason Tagging

Role: CS ops.

Task: Create a churn taxonomy and an exit survey with tagging guidance.

Output: Taxonomy + survey.

90) Attribution Sanity Check

Role: Analytics skeptic.

Task: Review my attribution assumptions [PASTE]. Identify common pitfalls and propose triangulation methods.

Output: Issues + fixes.

91) Post-Launch Retro

Role: Program manager.

Task: Run a campaign retro: goals, results, what worked, what didn’t, lessons, next sprint actions.

Output: Retro doc.

92) Dashboard Spec

Role: BI analyst.

Task: Specify a dashboard: tiles, definitions, filters, cadence, data sources, alert thresholds.

Output: Spec table.

93) Prompt-to-SOP Converter

Role: Ops designer.

Task: Turn this repeated task [DESCRIBE] into an SOP: inputs, steps, templates, QA checklist.

Output: SOP.

94) Brand Memory Builder

Role: AI ops.

Task: Create a “brand memory” block Claude should always reference: ICP, voice, claims, proof, forbidden topics.

Output: Memory text.

95) Content Assembly Line

Role: Content ops.

Task: Design a 5-stage pipeline from idea→brief→draft→edit→distribution with prompts for each stage.

Output: Pipeline + prompts.

96) Knowledge Base Q&A Agent Prompt

Role: Support/PMM.

Task: Build a system prompt that answers questions using ONLY this knowledge base text [PASTE], cites sections, and says “unknown” when missing.

Output: System prompt.

97) Competitor Monitoring (Manual Workflow)

Role: Analyst.

Task: Create a weekly competitor monitoring routine (what to check, how to log, what to alert on) and a summary template.

Output: Routine + template.

98) Sales Call Summarizer + Next Steps

Role: RevOps.

Task: Given call notes/transcript [PASTE], produce summary, objections, risk, follow-up email, and CRM fields.

Output: Structured output.

99) Creative Brief Generator

Role: Creative director.

Task: Turn campaign goal [PASTE] into a creative brief: audience insight, single-minded message, mandatory elements, deliverables, examples.

Output: Brief.

100) Quality Control Editor (Agency Standard)

Role: Managing editor.

Task: Review this asset [PASTE] against: accuracy, clarity, voice, proof, conversion, formatting. Provide a punch-list and rewrite the weakest section.

Output: Punch-list + rewrite.

Image concept (single infographic): “Claude Marketing Team — 6 Systems / 100 Skills”

Layout:

1 Strategy (20)

2 Content & Copy (25)

3 Demand Gen (20)

4 Social (15)

5 Analytics (12)

6 AI Systems (8)

Color/style: clean SaaS, high contrast, minimal text.

Alt text: “Infographic summarizing 6 marketing systems and total 100 Claude skills.”